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ESSENTIAL DESTINATIONS
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MONTH: December 2006
Petfinder.com sold
Maureen Smith, chief executive of the Animal Planet cable television channel, on November 2, 2006 announced that her company, Discovery Communications Inc., is paying "about $35 million" to purchase the adoption web site Petfinder.com and pet training video firm PetsIncredible.
Petfinder.com and PetsIncredible will
become part of the Animal Planet cable business unit.
The deal was disclosed just as Animal Planet caught flak from Canned-Lion.com, founded by ANIMAL PEOPLE book and screen reviewers Chris Mercer and Bev Pervan, of Cape Town, South Africa. Animal Planet recently aired a documentary called White Lions: King of Kings. The documentary, said Mercer, "presented Marius Prinsloo, a notorious canned lion breeder in South Africa, as a paragon of conservation working to preserve the white lion gene. The South African canned lion industry is one of the cruelest industries in the world," Mercer alleged. "The South African environment minister, himself a former hunter, has publicly described the canned hunting fraternity as 'environmental thugs.' How could Animal Planet stoop to whitewashing this industry, and present canned hunting as conservation?"