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ESSENTIAL DESTINATIONS
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MONTH: July-August 2007
Donations for animals rise
Donations to U.S. animal welfare charities
have cumulatively increased 28% over the past three years, according to
data released by the Boston direct marketing consulting firm Target Analysis
Group. In the 12 months from April 2006 through March 2007, animal welfare
charities achieved an 8.5% increase in revenue, a 10% increase in number
of donors, and an 8% increase in the number of new donors.
Animal welfare charities were 5.6 times more successful than environmental charities. Reported by Holly Hall in the July 26, 2007 edition of the Chronicle of Philanthropy, the findings came from an analysis of 68 million donations made by 38 million individuals, who cumulatively gave more than $1.7 billion in 2006-2007.