ANIMAL PEOPLE is the leading independent newspaper providing original investigative coverage of animal protection worldwide. Founded in 1992, ANIMAL PEOPLE has no alignment or affiliation with any other entity.

 

This site built and maintained by: GREANVILLE ASSOCIATESand CRESCENT COMMUNICATIONS •Rev. 12.1.05 Copyright ANIMAL PEOPLE, INC. 1992--2006

 

 

 

 

 
   

 
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ESSENTIAL DESTINATIONS

MONTH: July-August 2007

Editorial: ANIMAL PEOPLE goes to nine editions per year

 

Because of a drastic increase in U.S. nonprofit postage rates in May 2007, the cost of mailing our June edition instantly rose almost $1,000. We will have to dig deeper into general operating funds to cover the postal rate hike, but have made a decision to try to reduce costs by scaling back our production schedule to nine issues of ANIMAL PEOPLE per year instead of ten.

This way we hope to avoid increasing our subscription price, and to avoid raising our advertising rates substantially. Subscribers who have paid for ten editions will receive them, but all new subscriptions and renewals will be for nine editions a year.

At inception, ANIMAL PEOPLE determined that if we were going to make a real difference in how effectively the humane community responds to problems, we would have to reach the entire humane community with every edition-and we knew that the people and organizations most in need of our information tend to have the least resources with which to buy a subscription. Many organizations abroad--especially in the underdeveloped nations of Africa, Asia, and Latin America--simply could not buy a subscription, no matter what.

Accordingly, sending free subscriptions to animal charities and agencies worldwide has always been an ANIMAL PEOPLE priority.

Distributing complimentary subscriptions to ANIMAL PEOPLE to every animal agency and charity in the world--currently more than 10,500--is by far the most costly item in our budget, but it is also fundamental to accomplishing our mission objectives. We have received some grant support that has helped to subsidize these subscriptions, though some of the costs have always come out of general revenues, including from donations and advertising.

 

We estimate the cost of providing free subscriptions to 6,800 U.S. animal groups in the coming year to be just over $40,000 per year, for nine editions instead of ten. The cost of printing and mailing to the international list of approximately 4,000 animal groups in the coming year is estimated to be close to $50,000 for nine editions. We had to reduce international mailings for some editions of the paper over the past year-deciding which geographical areas to cut based on the relevancy of content of particular editions. We may have to cut back on overseas distribution again, but we are always hopeful that our supporters will make funding available. If you can help with a donation for this purpose, we will be very grateful.